Why I will never buy another Chrysler product.

Post by **Dale** » Wed Oct 22, 2008 12:44 pm

I could be fairly accused of being preoccupied by the crash rate and fatality rate among young drivers. See my website www.parentingteendrivers.com .

Here's part of what we're up against. Go to the following link and run the 30 second video called "Roller Coaster."

http://www.jeep.com/en/2009/tv_commercials/gallery/

Thanks.

Dale

djm · Post by **djm** » Wed Oct 22, 2008 1:07 pm

You don't like opera either, eh? As well, I noticed a decided lack of whistles throughout. Perhaps you could cook up something more fipple-oriented for their perusal.

djm

peeplj · Post by **peeplj** » Wed Oct 22, 2008 1:07 pm

I'm sorry, I don't get how this relates, unless you are objecting to singing while driving?

--James

anniemcu · Post by **anniemcu** » Wed Oct 22, 2008 1:16 pm

I clearly see your point.

I wish kids could look ahead just enough to imagine how they will feel when one of them dies because of a motor vehicle accident in which the driver was 'just having a bit of fun'. The looks on their faces at the funerals tell a lot.

fearfaoin · Post by **fearfaoin** » Wed Oct 22, 2008 1:23 pm

djm wrote:You don't like opera either, eh? As well, I noticed a decided lack of whistles throughout. Perhaps you could cook up something more fipple-oriented for their perusal.

peeplj wrote:I'm sorry, I don't get how this relates, unless you are objecting to singing while driving?

I believe you gentlemen both missed the part of Dale's post wherein is asks
you to click on the ad called called "Roller Coaster" (instead of watching the
first video that comes up, which is called "Opera Man").

"Roller Coaster" encourages one to buy a Jeep so one can do dangerous
offroading with one's friends, which apparently feels like being on a roller
coaster (hence the name of the spot).

A speaker came to my Middle School in the 80s. He was in a wheelchair
because he had been driving his Jeep like the people in the commercial,
but without a seatbelt. He hit the top of a very steep hill, and the Jeep
rolled over backwards (like a plane stalling out at the end of a steep
climb). He was trapped under it and lost the use of his legs. So wear
your seatbelts, kids.

emmline · Post by **emmline** » Wed Oct 22, 2008 1:32 pm

Thanks for bringing this up. I saw that ad on tv 2 days ago. I almost couldn't believe the irresponsibility.
I hope the backlash blows them into the age of the tailfin.

Cayden · Post by **Cayden** » Wed Oct 22, 2008 1:45 pm

Irish authorities have taken the hard, graphic approach in their tv add campaigns counteracting that sort of stuff.

While aired daily on general television, these clips are not for the faint hearted, make sure you can stomach this.

The Faster the speed..

Drink

Safety belts

Choices

Added:

Pay Attention or pay the price

I want to walk you home - texting

fearfaoin · Post by **fearfaoin** » Wed Oct 22, 2008 1:53 pm

Peter Laban wrote:While aired on general television, clips are not for the faint hearted, make sure you can stomach this.

Wow. Those remind me of the 70s films they showed in Driver's Ed class
(featuring names like "Streets of Blood"). The Onion made fun of them once,
specifically how they were on a level similar to many horror films...

http://www.theonion.com/content/node/38588

Safety belts

Is the text at end of that one written in Hebrew?

Cayden · Post by **Cayden** » Wed Oct 22, 2008 1:56 pm

The approach seems to have an impact, for a while at least.

Is the text at end of that one written in Hebrew?

It seems so, they must have exported it. It obviously was not in Hebrew when shown here.

peeplj · Post by **peeplj** » Wed Oct 22, 2008 2:03 pm

Dale, sorry, I see now, and I agree with your original point.

--James

izzarina · Post by **izzarina** » Wed Oct 22, 2008 2:09 pm

Wow...I got through the first two of those, and I can't watch any more.

Dale, I totally agree with you. Car commercials are geared toward having fun and the only way you can have fun is to be reckless according to them. Incredibly stupid.

Post by **Dale** » Wed Oct 22, 2008 2:09 pm

Peter Laban wrote:The approach seems to have an impact, for a while at least.
.

As best I can tell, the shock-style approach has a very short term effect on behavior. Like days, maybe.

Everybody in the office here knows I'm preoccupied with young driver fatalities. I showed the video to them so they couldn't see it was on the Jeep website. To the last person, they thought it was going to end with a terrible accident and that it was really going to be a hardhitting public service announcement. They all gasped when the final frame was "Have Fun...," etc.

You may have noticed that there's a quick shot of a kid in the front seat who doesn't look a day over 13.

Cayden · Post by **Cayden** » Wed Oct 22, 2008 2:13 pm

Dale wrote: As best I can tell, the shock-style approach has a very short term effect on behavior. Like days, maybe.

There has, ofcourse, been a good deal of discussion about this in the media. The road safety authorities seem to feel it is effective enough and I can assure you that if you watch television at all while a campaign is running you'll get to see the clips and you'll see them often.

dwest · Post by **dwest** » Wed Oct 22, 2008 2:18 pm

What they didn't show was the driver likely using a cell phone throughout all of that. Nor do they show all the freaking environmental damage created by those yahoos.

Give me some hollow points

I like Tai Chi though

but not the ad.

sbfluter · Post by **sbfluter** » Wed Oct 22, 2008 2:29 pm

The truly awful thing about automobiles is that even when driven responsibly you can end seriously injured or killed in an accident. We are not meant to transport ourselves this way, plain and simple.