What does this mean?

Walden · Post by **Walden** » Tue Jul 08, 2008 9:29 am

I think it means nothing at all:

100% Juice
with other added ingredients

peeplj · Post by **peeplj** » Tue Jul 08, 2008 9:37 am

I think I agree.

I also think that the juice bottling company doesn't understand what the term "one hundred percent" means.

--James

djm · Post by **djm** » Tue Jul 08, 2008 9:41 am

I think the juice company knows exactly what it is doing. They know that people are being educated on what to look for in their food. 100% juice not from concentrate is the lesson being taught to be better for you. People are being primed to this lesson. So this juice company is hoping to trick people who might foolishly only read the big print and ignore the little print.

Obviously, this juice company are cheats and crooks and all their products should be avoided.

djm

s1m0n · Post by **s1m0n** » Tue Jul 08, 2008 9:47 am

peeplj wrote: I also think that the juice bottling company doesn't understand what the term "one hundred percent" means.

Or doesn't care.

fyffer · Post by **fyffer** » Tue Jul 08, 2008 9:50 am

Probably the same as "Made with 100% real juice".
Which means that the total product likely contains about 1% juice if that, i.e. one of the ingredients is 100% juice.

Ronbo · Post by **Ronbo** » Tue Jul 08, 2008 10:12 am

As the effective intelligence level of the public continues to decay, you can expect to see more and more disingenuous advertising like this to pop up.

Martin Milner · Post by **Martin Milner** » Tue Jul 08, 2008 10:17 am

We have a natural food store nearby called "As Nature Intended" with an orange juice squeezer.

You pay about £4.50 for a litre of juice, and set the machine going to juice as you watch.

It's pricey, but the best and freshest juice, a real treat not to be guzzling their "other added ingredients".

Innocent Bystander · Post by **Innocent Bystander** » Tue Jul 08, 2008 10:27 am

They aren't giving 110%.

Jack · Post by **Jack** » Tue Jul 08, 2008 10:58 am

It means "BUY ME!"

Jack · Post by **Jack** » Tue Jul 08, 2008 11:00 am

Ronbo wrote:As the effective intelligence level of the public continues to decay, you can expect to see more and more disingenuous advertising like this to pop up.

There are a few of us who are getting more and more intelligent as the general population becomes less so. It is "we" who are marketing the juice.

StevieJ · Post by **StevieJ** » Tue Jul 08, 2008 1:28 pm

Martin Milner wrote:We have a natural food store nearby called "As Nature Intended"...

I must say I admire their confidence in their own ability to interpret Nature's intentions. I'm very happy to learn that for all these millennia Nature was waiting for electric squeezers to be invented so that oranges could be consumed according to her designs.

Similar strange presumptions crop up quite frequently in advertising. For example, a phrase that struck me forcefully many years ago exhorted American tourists to "See Europe as it was meant to be seen..."

Meant by whom, I have always wondered.

Flyingcursor · Post by **Flyingcursor** » Fri Jul 11, 2008 12:09 pm

StevieJ wrote:
Martin Milner wrote:We have a natural food store nearby called "As Nature Intended"...
I must say I admire their confidence in their own ability to interpret Nature's intentions. I'm very happy to learn that for all these millennia Nature was waiting for electric squeezers to be invented so that oranges could be consumed according to her designs.

Similar strange presumptions crop up quite frequently in advertising. For example, a phrase that struck me forcefully many years ago exhorted American tourists to "See Europe as it was meant to be seen..."

Meant by whom, I have always wondered.

That reminds me of some cereal Kellog's put out a couple of decades ago. I think it was Mucus or Musilix or something. They said, "The way breakfast was meant to be." Ugh.

emmline · Post by **emmline** » Fri Jul 11, 2008 12:25 pm

I think, Fly, that was Mueslix, and it was supposed to conjure thoughts of a lovely, heart-healthy muesli multi-grain mix. But you're exactly right about how it really sounded to the ear. Someone wasn't on the ball in that marketing session.

Walden · Post by **Walden** » Fri Jul 11, 2008 1:26 pm

emmline wrote:Someone wasn't on the ball in that marketing session.

And what on earth is a soup that eats like a meal?

emmline · Post by **emmline** » Fri Jul 11, 2008 3:14 pm

Walden wrote:
emmline wrote:Someone wasn't on the ball in that marketing session.
And what on earth is a soup that eats like a meal?

I don't know. How does a meal eat?