London 2012 Olympic Logo

s1m0n · Post by **s1m0n** » Fri Jun 08, 2007 12:08 am

You know, I'm prepared to entertain the idea that the reason we all think it's ugly is because it's cutting-edge design, or beyond. The designers' brief was for an event that a few years off, and they wanted something that's still going to look futuristic when the time arrives.

We all get conditioned to see the unfamilar as ugly. Remember, when the french impressionists first showed their art, the public thought it was hideous. Now, the most expensive paintings in the world is a van Gogh.

But, if that's the look of the future, I want a second opinion. It's thoroughly unpleasant.

buddhu · Post by **buddhu** » Fri Jun 08, 2007 1:41 am

Not very good, is it...

Martin Milner · Post by **Martin Milner** » Fri Jun 08, 2007 3:07 am

A lot of people think that, far from being modern, the design looks like 80s graffiti, and feel if they were going for the graffiti look, Banksy would have done it far better.

http://technorati.com/tag/banksy

It feels like the designers are trying to appeal to yoof culture, and have missed by a mile.

s1m0n · Post by **s1m0n** » Fri Jun 08, 2007 6:11 am

Martin Milner wrote:Banksy would have done it far better.

He would, indeed.

Post by **Nanohedron** » Fri Jun 08, 2007 12:34 pm

Look. If it's gonna be bad art, at least make it apropos:

I.D.10-t · Post by **I.D.10-t** » Fri Jun 08, 2007 2:01 pm

At first it made me think of the cover art on "Out to hunch".

The photo does not give it justice.

fearfaoin · Post by **fearfaoin** » Fri Jun 08, 2007 2:25 pm

Martin Milner wrote:It feels like the designers are trying to appeal to yoof culture, and have missed by a mile.

Nonsense... Kids love it when Simpsons characters get it on.

FJohnSharp · Post by **FJohnSharp** » Fri Jun 08, 2007 4:10 pm

The really scary thing is that the committee commissioned a seer who told them in 5 years our tastes will have changed to the point that we're going to love it.

Aanvil · Post by **Aanvil** » Fri Jun 08, 2007 4:47 pm

I hire and sometimes fire graphic designers on a regular basis.

Some design firm just set down some serious bullsh*t to get that tripe swallowed.

"Emperor's new clothed" someones back side raw they did.

Its bad design.

If a large swath of people don't "get it" then you have made a major miscalculation somewhere.

cowtime · Post by **cowtime** » Fri Jun 08, 2007 7:43 pm

In spite of all excuses, rationalizations or psychic proclamations-

that is just plain awful.

(I'd have done 'um one a lot cheaper, no more than say 600,000.

)

Unseen122 · Post by **Unseen122** » Fri Jun 08, 2007 8:51 pm

Last night on the Daily Show Jon Stwerart said it looks like a stop sign going down on a juke box.

Post by **Nanohedron** » Sat Jun 09, 2007 8:09 am

Aanvil wrote:I hire and sometimes fire graphic designers on a regular basis.

Some design firm just set down some serious bullsh*t to get that tripe swallowed.

"Emperor's new clothed" someones back side raw they did.

Its bad design.

If a large swath of people don't "get it" then you have made a major miscalculation somewhere.

THANK you.

If someone wants to be a misunderstood starving artist with a vision only to be posthumously grasped, that's one thing. Commercial art is quite another: it should somehow reflect the times. The 2012 Olympics design as it stands reflects nothing at all. It doesn't even have the elements to reflect anything.

Oh, who knows. In five years maybe there'll be nothing to reflect anyway.

I just hope the designer is laughing all the way to the bank, 'cause if s/he is seriously convinced of the aesthetic, cultural, and commercial value of his or her effort, that would be just too bizarre for me to consider. That a design firm would pimp that sort of thing speaks of laziness. Nothing more.